Thanks for joining us on the Scale Your Small Business Podcast with your host, Jillian Flodstrom. Today’s guest is an inspiration, growing up humbly, and experiencing intense loss at a very early age. Through her determination, Lia Key built a successful jewelry business and now has the perspective she can share with us all.
Lia lost three beautiful souls early in her life, and each of them taught her something she carries with her today. Her mother gave her the insight to know you aren’t tied to your circumstances and your predicament doesn’t determine your destiny. Her aunt taught her how to light up a room. Her grandmother taught her poise and understanding that she is deserving to walk with wonderful people. These losses could either make or break her, and she decided she would live with them within her. Now, she pours their legacy onto others, adopting their mission as her own through Valencia Key Jewelry. Valencia is defined as strong or brave, whereas key is defined as Crucial Importance or to Unlock. These are the values Lia underpins in her work.
Lia’s advice for those striving to start their business or pursue their dream is not to give up everything–some people have families, mouths to feed, and other priorities. Instead, you may just need to lose a little extra sleep to make that dream happen.
Everything starts in the heart. You have to know your ‘why’ and what drives you, where your passions are, and what will keep you going. You don’t have to get up and move on like it never happened–in fact, you should keep that with you, Lia says. But get back up even if your head is low. Even deeper, think about what you really want to give the world. What do you want to offer?
Business is all about how you’re making someone feel. It could be a service or a product, but look at what you provide and consider the work it does and how to makes your client feel. Then, think about why people may feel that. Then take it deeper–how does it change that person’s life?
Lia’s tip for business owners is to get your books in order. Understand what your “books” are, where your money is going, and how you’re running your business. Otherwise, you have a hobby. Secondly, think as if your business is already huge. When you think it is, it will happen.
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