Thanks for joining us on the Scale Your Small Business Podcast with your host, Jillian Flodstrom! Today, we’re going to break down the steps and key moments you’ll encounter when you update your business’ website. It can seem like an overwhelming project, but it’s possible to calm the chaos.
One of the most important things to remember when you’re building your website is this: your website isn’t about you, it’s about the problem you solve. People are purchasing things from us because they have a problem and need to purchase the solution. By making that crystal clear for people, it makes so much easier that decision-making process and leads to people buying more. If your competitor has a much clearer, easy-to-use website, people will automatically go there first. Make sure your website’s images build trust with your potential clients. It’s okay to use stock images, but you should have photos of yourself if possible.
Websites are living, breathing things. It’s not a set it and forget it—you will always be updating it. Change happens all the time, and you want to keep up with it to make sure your clients are getting the best experience possible. Showing people how easy it is to work with you starts with your website.
Make sure that your top navigation bar is easy to understand and that things are grouped together the way they should be. Making sure that your customers can communicate with you easily is a huge step in the right direction. If someone has a question, it should be simple to start a chat. As far as pop-ups go, if they’re annoying to you, then don’t use them. Be intentional about how and when they are used.
Another big item you can add to your website is testimonials. Now keep in mind that yes, you are selling something. So you want to provide people’s feedback of how they felt after they purchase your product, and what that product did for them. What problem did it solve? These testimonials will allow you to paint a picture for the viewer of your website and your potential client of what they can expect.
Make sure you have a mock-up of your website and get feedback before you go live. Feedback from strangers is best because they’ll give you the most objective perspective on what you have to offer. It can be easy to overcomplicate a website! Take feedback to heart and make changes.
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