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In this episode of the Scale Your Small Business podcast, host Jillian Flodstrom welcomes Jordan Abaroa as a guest. Jordan is a man of faith, family, and football, with a background in coaching and entrepreneurship. He shares his personal experiences and insights as an entrepreneur and dad, and how he helps other entrepreneurs achieve freedom at work and maximize their impact at home through the use of information technology.

Jordan explains that he never intended to become an entrepreneur, but due to his desire to pursue coaching football and provide for his family, he found himself in the world of entrepreneurship. The episode aims to discuss how information technology and automation can make entrepreneurs’ lives easier and allow them to spend more time with their families.

One of the key points that Jordan discusses is the importance of balancing work and personal life as entrepreneurs. He explains that as an entrepreneur, he has found that the idea of balance is not practical and instead focuses on maximizing his impact in every situation. Jordan argues that impact is not relative to time, but rather to the outcome of a conversation, meeting, or situation. He emphasizes that being present and efficient enough in any situation, whether it’s a client meeting or spending time with family, can lead to a great impact.

Jordan also talks about how he uses automation and systems to maximize his time and increase his impact. He explains how these tools can help entrepreneurs save time and increase their productivity, allowing them to spend more time with their families. He also mentions how he motivates himself and his team, by focusing on impact rather than balance. He argues that it is not about trading hours for hours, but about being present and efficient enough in any situation.

In conclusion, Jordan emphasizes that impact is the key to success and that if it can be achieved in less time, even better. He encourages entrepreneurs to focus on impact rather than balance, and to use automation and systems to maximize their time and increase their impact. This can lead to greater freedom at work and more time to spend with their families.

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